Story Featuring City’s Total-ly Targeted Tourism Campaign for Viewing the 2024 Solar Eclipse Takes Home Bronze Award in Prestigious Travel Industry Competition
Visit Plano was honored for its travel marketing excellence at the 2024 HSMAI Adrian Awards. The awards celebration took place at the New York Marriott Marquis on February 18, 2025.
The Hospitality Sales & Marketing Association International (HSMAI) hosts this annual competition. It recognizes outstanding marketing and communications across the travel and hospitality industries.
Visit Plano received a Bronze Adrian Award in the PR/communications online print feature category. The award recognized a campaign promoting Plano as a destination for viewing the 2024 total solar eclipse.
To reach potential visitors, Visit Plano targeted Phoenix, Arizona, a key feeder market. The campaign highlighted Plano’s eclipse-viewing locations and opportunities. As a result, the story titled “Plano Eclipses the Rest of DFW” appeared in leading Phoenix media outlets through AZ BIG BUSINESS.
The feature included the headline “Want To See The Total Solar Eclipse Head to Plano, Texas For the Best Viewing Experience.” It showcased Plano as a destination for experiencing this rare celestial event.
“The timing was perfect to shine a light on Plano as the best destination to view the eclipse in North Texas,” said Visit Plano Assistant Director Millerann Moya. She also expressed pride in the campaign’s national recognition.
HSMAI President and CEO Brian Hicks emphasized the creativity and vision behind the awards. He noted that outstanding travel marketing inspires people to explore destinations and create memorable experiences.
Learn more about Visit Plano and discover what makes Plano a great destination for your next trip here.
