Visit Plano is proud to share that our team was recognized with multiple prestigious honors at the Destinations Texas (formerly known as the Texas Association of Convention & Visitor Bureaus) Annual Conference. These accolades highlight not only the strength of our destination, but also the incredible people behind our success.
Marisa Obando Receives Texas Trailblazer Award


We are thrilled to celebrate Visit Plano Sales Manager, Marisa Obando, who was presented with the highly esteemed Texas Trailblazer Award. This award recognizes an individual who has made a significant contribution to the Texas tourism industry in a short amount of time and who exemplifies innovation, strategic thinking, and a forward-looking approach. Marisa’s passion, leadership, and commitment to advancing Plano’s profile in the Texas tourism landscape made her a standout recipient.
In addition, Marisa also achieved her Destination Management Specialist (DMS) certification at the conference. The DMS program is the educational framework of Destinations Texas, providing practical, hands-on training to strengthen the skills of those working in the destination management and convention and visitors bureau industry. This certification reflects Marisa’s dedication to professional growth and her leadership in shaping the future of destination management.
For nearly two decades, Marisa, also known as “MO on the Go,” has been making waves in the hospitality industry. Known for strategic thinking, fresh ideas, and an unmatched commitment to service, she has left a lasting impression in a remarkably short time. She has shared her knowledge as a podcast guest, webinar contributor, lunch-and-learn speaker, panelist, and moderator. Her service extends far beyond her job title; she mentors emerging hospitality professionals, serves on the MPI DFW Chapter Membership Committee, and finds ways to strengthen relationships with colleagues, partners, clients, and industry peers. Marisa has never met a stranger, radiates positivity, and is always scouting out the next great brunch spot. Congratulations, MO!
Visit Plano Recognized in Texas Destination Awards
Visit Plano also proudly earned recognition in the Texas Destination Awards, which celebrates excellence across destination management in Texas:
- 2nd Place – Leisure Tourism Marketing Campaign (for Visit Plano’s digital media strategy, generating over 33.1 million impressions and lifts in website engagement)
- 3rd Place – Community & Local Engagement Promotion (for leading the Plano Social Media Group bimonthly networking and educational program)
The Destination Excellence Awards are judged by an impartial panel of industry experts, with additional opportunities for peer organizations to contribute to the judging process. These awards reflect our team’s innovative work in promoting Plano as a premier leisure destination and our commitment to fostering strong community connections.
A Celebration of Teamwork and Dedication




These achievements are a testament to the vision, creativity, and collaboration of the Visit Plano team. From engaging leisure, meeting, and sports travelers to strengthening ties within our community, our mission remains focused on showcasing Plano as a vibrant and welcoming destination for visitors near and far.
We are honored to be recognized alongside our peers in the Texas tourism industry and look forward to continuing our efforts to highlight all that Plano has to offer.