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Event Series:
Asian Marketing Summit
Asian Marketing Summit
May 29 @ 8:00 am – 5:00 pm
15th Annual Asian Marketing Summit
Welcome to the 15th Annual Asian Marketing Summit, where innovation converges with insight, and industry leaders unite to shape the future of marketing. Join us on May 29-30 in Texas for the largest national conference dedicated to Asian marketing.
Our agenda focuses on Marketing Excellence, Redefining Asian American narratives, and The Power and Influence of Asian Americans. Explore cutting-edge strategies, narrative reshaping, and cultural impacts shaping the industry. Elevate your understanding of Marketing Excellence, gain insights into redefining Asian American narratives, and explore the profound influence of Asian Americans.
Bringing together leaders in Asian advertising and marketing, our summit spotlights the power of the Asian American community. Explore growth opportunities, gather insights for inclusive advertising, optimize media buys, and engage Asian American employees.
In an era of a growing multicultural majority, the 3AF Summit underscores the urgency for marketers to reach consumers authentically and strategically. Don’t miss this exclusive opportunity to glean insights from 3AF experts about the Asian American consumer opportunity. Join us for a one-and-a-half-day journey of discovery, knowledge sharing, and networking to shape the future of marketing.
AGENDA
Wednesday, May 29 8 a.m. – 5 p.m. and Thursday, May 30 8 a.m. – 12:30 p.m.
3AF EXCELLENCE AWARDS AND RECEPTION
Wednesday, May 29 5:30 p.m. – 8:30 p.m.
Highlights of the 2024 Annual Summit:
- Opening Session – Mike Tripp, Group VP, Toyota
- Fueling Growth Through Inclusion: An insider’s look at P&G’s strategy of serving all and each consumer group to drive market growth. Highlighted Asian-American case studies will showcase how P&G brands apply the 4R framework as a roadmap for inclusive marketing to unlock growth.Yea Yun Chow, APA Creative Leader & Senior Director, Procter & Gamble
- Exploring the Rich Tapestry of Dallas’ Asian American History – Stephanie Drenka, Co-founder, Dallas Asian American Historical Society
- Revolutionizing Marketing: Unleashing the Power of AI in Advertising, Creative Innovation, and Digital Marketing Evolution – Steven Moy, CEO, Barbarian
- Cultivating Cultural Relevance: Navigating a Cookieless Landscape with Innovative Strategies for Inclusive Marketing to Diverse Audiences – Harvey Ma, VP Albertsons Media Collective
Uncover Best Practices and Explore Key Topics:
- Asian Indian Demographic Insights: An exclusive session delving into the nuances and opportunities within the Asian Indian demographic.
- Marketing Excellence Showcase: Explore real-world examples and success stories with a showcase of Marketing Excellence case studies.
- Multicultural Consumer Power Study: The recent Hispanic Marketing Council study, sponsored by 3AF, offering insights into multicultural consumer power in the mass market.
- Music, Culture, and Influence Panel: Join the discussion on the profound impact of music and culture in marketing.
More to come and a full agenda will be updated soon! Mark your calendars.
$800 – $1200