The Visit Plano marketing team is always ready to assist you with any questions regarding our destination or provide you with story ideas. Below you will find how to access our photo library, press kits, and our client PR tool kit.
You can find Visit Plano news here.
Visit Plano is pleased to provide media and clients with access to our photo library.
If you are unable to find what you are looking for, please contact us at 1-800-817-5266 or e-mail firstname.lastname@example.org and we’ll see what we can do to help.
Click here to view our media library.
*Users will be prompted to create an account before gaining access to the media library.
Press Kit Downloads
Client Public Relations Resources
Public relations is an important part of any organization’s marketing mix. In terms of your event, its purpose is to generate positive media coverage that will drive awareness and interest, and encourage attendance.
This coverage constitutes an unbiased editorial opinion, or third party endorsement, which carries a high value with consumers relative to paid advertising.
Of course, in contrast to paid advertising, which is also an important element of your marketing strategy, it can never be guaranteed that media will publish or air your information or story. This is especially true in a highly competitive media market like Dallas-Fort Worth, where hundreds of events vie for media and consumer attention every day.
That is why it is so important for your PR outreach to position your event as newsworthy, unique and relevant and give the media and consumers a reason to care.
PR should never be relied on as the only means of driving traffic to your event, but used in synergy with other marketing platforms like advertising, email campaigns, social media, sponsorships and partnerships, etc.
Our client tool kit outlines the steps, timing and best communications practices for generating potential “free” ink and airtime for your event.
Once your event is booked in Plano, your Event Services Coordinator will provide you with our PR Tool Kit to help guide you on a step-by-step process in helping to promote your event.
Press Trips & Influencer Visits
Visit Plano plans one group press trip per fiscal year. Individual influencer/blogger visits are scheduled throughout the year in accordance with our annual influencer strategy and budget.