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Texas Forever Fest 2023

March 25 @ 11:00 am 6:00 pm

Texas Forever Fest

From Caddo Lake to Cadillac Ranch, from the Rio Grande to the River Walk, our beautiful state is home to big skies and even bigger dreams. And Plano is throwing a party just as big as Texas!

Come celebrate the food, music and culture of our great state at Texas Forever Fest, sponsored by H-E-B and organized by Plano Arts & Events. This year’s festival will take place on March 25 from 11 a.m. until 6 p.m. in Downtown Plano’s Haggard Park at 901 E. 15th Street. It’s family friendly and free.

Attendees can enjoy live music, entertainment, activities, food, drinks and shopping all influenced by Texas’ diverse culture and spirit.

Bands will play Texas country and Americana music all day, with headliner Casey Donahew taking the Main Stage at 5:00 p.m. Texas native Donahew is a favorite on the country music scene, having racked up 21 number-one singles. The full lineup will be announced soon.

Line-dancing lessons, mechanical bull rides and calf-roping, quick-shoot cowboys and a trick roper will offer entertainment for all ages. Attendees can burn off excess energy in the free H-E-B Zone for all ages and the free Wild West Corral for kids. Texas natives and those who just got here as fast as they could can learn more about our state’s history and culture in the heritage area.

Festivalgoers can shop for all things inspired by the Lone Star State in a market featuring a variety of local vendors including popular Tumbleweed TexStyles. The Children’s Entrepreneur Market will allow youth to set up and sell items they’ve made.

Fletcher’s Corny Dogs, Plano’s own Ye Ole Butcher Shop, food trucks and other vendors will offer festival-food favorites. The Spirits of Texas Tasting hosted by the friendly folks at Texas Whiskey Festival will allow guests to sample 10+ Texas whiskeys with the advanced purchase of a ticket at bit.ly/SpiritsofTexasTasting. Beer will be sold at a cash bar, and nonalcoholic drinks will also be available throughout the fest.

Vendor Opportunities

Apply to be a vendor. The application deadline is Friday, February 10.


Email Madeline Walker for media inquiries.

901 E 15th Street
Plano, TX 75074 United States
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Madeline Walker
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