Shane Sorenson, Government and SMERF (Social, Military, Education, Religious, and Fraternal) Sales Manager with Visit Plano, has been named to Connect Association’s prestigious “40 under 40 List” for 2017.
The award is given to young professionals who exemplify leadership, passion and innovation within the hospitality and meetings and events industries. Each year, Connect Association considers nominations from peers and colleagues, and editors then select 40 honorees based on references, industry involvement, career awards and honors.
As Visit Plano’s SMERF Sales Manager, Sorenson is responsible for booking SMERF and government conventions, meetings and events and securing room nights in Plano. He recently earned his CTE (Certified Tourism Executive) certification from Travel & Tourism College, a program of the Texas Travel Industry Association (TTIA) as well as the TACVB’s prestigious Texas Destination Marketer (TDM) credential, recognizing excellence in the convention and visitor bureau industry. He served as Education Chair for TACVB’s Midwinter 2017 conference and will serve again for the organization’s annual conference in August.
“Shane’s ability to assess and meet the needs of any group make him a great asset to Visit Plano as well as very deserving of this honor,” said Mark Thompson, CDME, Director of Visit Plano.
Connect Association is one of the nation’s fastest-growing media companies specializing in events and destination marketing, with interest in trade shows, meeting business magazines, digital programs and solutions and destination information through broadcast and custom programs. The organization’s magazine, published bi-monthly, reflects trends, insight and strategies for success in the meetings and events industries.