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March 31, 2017 / Millerann Moya / , / Comments

Visit Plano’s Shane Sorenson Earns CTE Certification

Shane Sorenson CTE certification Shane Sorenson, Government and SMERF (Social, Military, Education, Religious, and Fraternal) Sales Manager with Visit Plano, has completed all coursework toward his Certified Tourism Executive certification from Travel & Tourism College, a program of the Texas Travel Industry Association!

In addition to completing the coursework, Shane created a Visit Plano Hotel Partner Handbook for his capstone project required for the certification designation. The handbook  provides Plano hotel managers and sales teams with all the information they need to to fully capitalize on Visit Plano services. Visit Plano strives to help Plano hoteliers offer knowledgeable localized service to guests, and the new handbook is an important part of that effort.

“Travel & Tourism College has given me a wealth of ideas and solutions, as well as a deeper understanding of the challenges and opportunities inherent in today’s travel and tourism industry,” said Shane. “I look forward to continue applying this invaluable knowledge every day in my work for Visit Plano.”

Travel & Tourism College provides participants with an intensive professional education full of marketing, leadership and management courses taught by college professors and seasoned travel and tourism professionals from around the country.

Over the past three years, Shane attended TTC courses that covered such topics as the emotional IQ of today’s marketing campaigns, hands-on strategies for handling any crisis situation, how to create eco-friendly, sustainable tourism products, management excellence, positively outrageous customer service, essential strategies for tourism marketing success, and how relationships affect advocacy and engagement. 

 Cover photo credit: Arena Blake