Digital Marketing and Public Relations Efforts Garner Gold, Silver In Prestigious Travel Industry Competition.
Visit Plano took home double honors at the 63rd annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards gala Jan. 21, 2020 in New York City.
The internationally renowned awards competition honors creativity and best practices in hospitality, travel and tourism marketing. The 2019 winners were chosen from among 1,200 entries judged by hospitality, travel and tourism professionals and media.
Visit Plano and its advertising agency, the San Antonio-based Atkins Group (TAG) won Gold in Digital Marketing for “That’s Tempting,” a campaign highlighting the destination’s burgeoning local cuisine scene. Created in conjunction with Vince Tatarian (formerly with Miles Partnership), “That’s Tempting” is an online food publication with social media components.
It showcases what is new, known, and downright delicious in Plano including everything from food and beverage to chef-driven highlights. The campaign included short-form components and long-form components suitable for various social channels and drove increased levels of engagement.
“We were determined to find an compelling way to talk about the exciting development of cuisine in Plano,” said Mark Thompson, Executive Director of Visit Plano. “That’s Tempting captures the best of what’s happening and raises the engagement with our fans and visitors alike.”
View the complete That’s Tempting video series here.
In addition, Visit Plano was honored for its work with its Dallas-based public relations agency of record, Tucker & Associates. The team took Silver in the PR Feature Placement Online – Consumer Media for its entry “Pooch Perfect: Plano Welcomes Visitors with Open Arms and Wagging Tails.”
The story published on forbes.com highlighted the many dog-friendly hotels, restaurant patios, parks and events that make Plano the perfect road trip or staycation spot for Spot and family.
“Our primary marketing goal was to generate media coverage on a large scale that would drive awareness of Plano’s dog-friendly attitude and encourage visitors to the DFW area to choose Plano as the perfect place to stay and play with their pups,” said Thompson.