Shane Sorenson has been named Visit Plano’s new SMERF (social, military, education, religious, and fraternal) and Government Sales Manager.
Shane joined Visit Plano in March 2014, where he served as Convention Services Coordinator until the new appointment. He was formerly the Convention Services Representative for the Wichita Falls CVB. He recently earned the prestigious Texas Destination Marketer (TDM) credential from the Texas Association of Convention & Visitor Bureaus (TACVB), recognizing excellence in the convention and visitor bureau industry. Also a Certified Tourism Ambassador, he is a member of TACVB and the Texas Travel Industry Association (TTIA). Shane is on the TACVB Education Committee and will serve as Education Chair for the Midwinter and Annual 2017 conferences.
“Shane’s ability to assess and meet the needs of any group make him a great asset to Visit Plano and will ensure his success in this new role,” said Mark Thompson, Director of Visit Plano.
In his new role, Shane will be responsible for booking SMERF and government conventions, meetings, events and securing hotel room nights in Plano. He replaces Kay Summerville, who has retired after nine years with Visit Plano and 35 years in the tourism/hospitality industry.
Photo by: Diann Bayes