Black Friday may be one of the biggest shopping days of the year, but customers have been able to kick-start their holiday shopping season on a day celebrating the uniqueness, charm, and economic impact that small businesses bring to communities nationwide. Taking place the Saturday following Thanksgiving, Small Business Saturday was created to encourage consumers to support local, small businesses within their communities.
Small Business Saturday Consumer Insights Survey Results:
95 million consumers shopped at small businesses on Small Business Saturday 2015 which is an 8% increase from 2014.
Total spending among U.S. consumers who were aware of Small Business Saturday reached $16.2 billion, an increase of 14% from $14.3 billion in 2014.
#ShopPlano, make a difference in the community, and start crossing gifts off your holiday shopping list. We look forward to seeing you out shopping small in Plano on November 26th!
Cover photo credit: Alice Chase
Lavender photo credit: Jessica Bowers
Store photo credit: Visit Plano
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