The coronavirus emergency is having an unprecedented impact on the travel industry and the entire American economy. Now more than ever, the travel and tourism community is coming together to support each other and to remind our country that even through the most difficult times, the Spirit of Travel cannot be broken.
National Travel and Tourism Week is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being.
It is the spirit of travel that makes visitors feel at home, provides lasting memories and inspires millions each and every day. It is the spirit of travel that is the undercurrent of American culture. And now is a time for the spirit of travel to be protected and supported.
The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery.
Support Plano Hospitality & Tourism
There is no doubt the coronavirus outbreak has stunned our community. Restaurants, attractions and shops across the city, temporarily closed their doors while we spent time at home flattening the curve.
Doors may have been closed, but everyone’s love for Plano came out in full support. Hotel staff, waiters, attraction staff, and store owners missed seeing patrons, guests and visitors alike inside their establishments – shopping, dining, taking photos, enjoying family time, having a date night. Our Plano community and Plano visitors are what keeps these businesses going and they cannot wait to welcome you back with open arms.
There’s no doubt this has been an incredibly challenging time for Plano, but we see National Travel and Tourism Week as an opportunity to remind our visitors and our residents of the incredible spirit and resiliency of the travel industry and our workforce. It’s only a matter of time before we all get moving again, and Visit Plano will be more ready than ever to welcome travelers with open arms.
Plano Tourism Quick Facts
- Plano had an estimated 3.2 million overnight visitors.
- Plano’s visitor economy generated more than $758, 213, 627 in direct spending which, in turn, provided $635 in annual tax relief per household.
- Plano employs 6,920 people in the tourism industry.
*Numbers are reflective of the 2018-2019 FY.
Virtual Road Trip
On Tuesday, May 5, join the conversation on Twitter using the hashtag #VirtualRoadTrip. At 2:15 p.m. the virtual road trip will stop in Texas! Follow along to #DreamTexas and discover where your next travels should take you.
About National Travel & Tourism Week
Established in 1983 by a congressional resolution, National Travel and Tourism Week (NTTW) is an annual tradition during the first full week of May for the U.S. travel community to celebrate the value travel holds for our economy, businesses and personal wellbeing.
U.S. Travel Association, the national, nonprofit organization representing all components of the travel industry, provides the industry with a unifying theme and toolkit resources that can be customized by each destination, organization, or business to fit their needs.
Tuesday is traditionally recognized as “Travel Rally Day” and many use it as an opportunity to organize in-person celebrations with their community. This year, we’re embracing a ‘digital NTTW’ because even though we cannot gather together, we can use our social media channels and unifying hashtags to connect us and support each other from afar.